Yahoo! Shopping

Yahoo!’s premiere online shopping service is, not surprisingly, Yahoo! Shopping (, which is both a Web search engine for specific products and a huge directory of online merchants—thousands of them listed in dozens of different categories. As you can see in Figure, you use the Search section at the top of the page to search for specific merchandise; the Browse section lets you browse the merchants by category.

It’s the shopping search that’s particularly cool; you can search by keyword or click the Advanced Product Search link to narrow your search to a particular price range. The shopping results page also lets you narrow your results by price as well as compare different products from different merchants and manufacturers. Each item on the results page has a Compare Prices link; click this ink to find the lowest price at three different stores. Also useful is the User
Reviews link next to each item, which lets you see what other consumers think about this particular product.

The Yahoo! Shopping directory lists all variety of merchants, including traditional retail stores, name-brand catalog companies, small boutiques, and specialty shops. All of these merchants are linked not only to the common Yahoo! Shopping directory, but also to the Yahoo! Shopping Cart, a single place to finalize your purchases from multiple merchants.

After you enter a specific store and find the merchandise you want, follow the individual store instructions to place an order for a specific product. When you Shopping store, your order is sent to the Yahoo! Shopping Cart. Actually, your Shopping Cart page will have multiple shopping
carts listed, because each store has its own shopping cart. But your orders for all stores are listed on the same page and access the same check-out/purchasing information.

When it’s time to check out, go to the Yahoo! Shopping Carts page by clicking the View Cart/Check Out link at the top of any Yahoo! Shopping page. From the Yahoo! Shopping Carts page, follow the onscreen instructions for checking out and paying for your merchandise.

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